Love it or hate it, working from home is the new normal for many of us. It has plenty of upside: less time spent commuting, easier to juggle pick-ups and drop offs (if you are lucky enough to be picking-up or dropping-off rather than home-schooling) and you can even squeeze in the odd load of laundry between meetings and tasks.

On the other hand, it can be really hard to get started, to stay focused and to switch-off at the end of the day.

Never fear!

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I recently had the honour of connecting with a powerful leader and an incredibly creative business owner and interior design expert, Allison Crawford. Allison is an interior designer and founder of Hotelette, an award-winning collection of luxury short-term rentals in Austin, Nashville and Dallas.

In this interview Allison shares with us about a bachelorette trip that inspired her business, why we do not need to have a huge budget to be effective in our marketing, and why the interior design doesn’t have to be a “fussy experience”.

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In every sense of the phrase, Lisa Mandy Seskin is a true leader in heels. Quite quickly after founding her own shoe brand (worn by Bella Hadid!), she realised there was a highly committed market for vegan shoes. Not wanting to alienate customers, especially those who loved her brand, she developed her first entirely vegan collection. However, like many businesswomen, Lisa knew that having a great product simply wasn’t enough and thus she developed a strategy working with influencers, to raise awareness and sales. Read all about Lisa’s journey below.

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I don’t know about you, but it seems as though every day someone announcing that they started a podcast. From big brands to small business and even those trying to build a personal brand. Podcasting seems to be becoming a more and more attractive means to deliver your message. Which leads many to ask, “Should I start a podcast?”.

Podcasting began to catch fire around 2004 and has only increased in production and consumption since then. According to Edison Research [1] there are more than half a million podcasts and more than half of Americans have listened to podcasts.

I am a huge fan of Gary Vee, who is a digital marketing guru and advocate for content marketing. He is constantly hypothesizing that content that is consumed passively (like audio) is more appealing to the general public. Why? Well, because we are busy.

As a culture, there are many things pressing for our time. Stopping to read a blog or watch a video is becoming a commodity. However, we can more readily tune in to a podcast on the go or while we are multitasking.

Considering that this is how many of your potential clients are consuming content it is probable that as a leader and small business owner the thought has crossed your mind, “Should I start a podcast?”

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