Major media placements can be a boon to entrepreneurs. They increase brand awareness, build credibility, and generate massive amounts of traffic and sales. To give you a competitive advantage, below is a step-by-step checklist that teaches you how to go about securing media coverage without spending tens of thousands of dollars on hiring a PR firm or onboarding a freelance publicist.

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There are few steps during the hiring process that are more important than the proper training of employees. However, many businesses fail to recognise this fact, which can lead to high turnover rates and unprepared workers.

When you equip your new hires with the tools, resources, and training they need to succeed, however, you’ll lay down the groundwork for an effective first few months. This, in turn, results in higher job morale and increased productivity.

Here are some tips on how to develop an employee training program.

Identify Goals

The first step in creating an employee training program is to identify the goals that need to be met for success to be achieved. Every business is unique, and therefore the goals will be dictated by the requirements in the workplace.

For instance, when training hotel employees you may want to set goals that are related to customer service, while the goals of a firefighter training program may focus more on safety. Depending on the type of business your organisation runs, you will need to tailor the steps in the training process to fit the knowledge and skillset that will best serve your new hire and prepare them for success.

Utilise Training Resources

With the emergence of technology, training resources have been taken to a new level. Gone are the days of flipping through manuals and writing on chalkboards. Instead, there are an array of software platforms on the market that can be programmed to meet the demands of nearly any business.

By utilising these, employees will have a more interactive and dynamic training process. This also shaves numerous hours off HR personnel’s work days, allowing them to allocate dedicated time to more personalized, one-on-one training as needed.

Implement a Schedule

In order to create the most efficient training process possible, employers need to consider implementing a training schedule. There are jobs where the training programs can take weeks to complete, and accommodating the individual schedules of the employees can cause delays.

For this reason, it is wise to have a set schedule in place which can be accessed by all those going through training. Not only will this ensure that every employee is properly trained, but it will also expedite the process.

Hire a Trainer

Hiring an experienced trainer can help the process move along more smoothly and it can be an incredibly effective way of onboarding employees. While there are costs to consider when using a professional trainer, it is certainly one of the most efficient ways of teaching.

You may also want to seek out the assistance of a seasoned employee, as this can also go a long way in showing the new hires the details of the position.

Monitor Progress

Keeping track of the progress of the trainees can be crucial. After all, it can cost a significant amount of money to put employees through the hiring process, and the results can be disastrous if they are not properly trained.

Whether your business is using software for training purposes or the learning is more hands-on, you will need to develop a set of criteria to gauge the progress of those being trained.

Gaining Feedback

It is important for a company to gain feedback during and after the training process. This can help to show areas that need to be improved upon, along with pointing out the strengths of the program.

To do this, arrange one-on-one meetings with employees so that their opinion will not be skewed by that of other workers. Have them list a few of the obstacles they encountered during the process and the places where they feel they benefited the most.

Training employees in every facet of their job will significantly increase the chances that a business will succeed, and it helps to maintain employee morale. If your company is implementing a training program, be sure to identify the goals that need to be met and take advantage of the array of training resources available.

Furthermore, it is necessary to put in place a schedule so that the training of employees can be streamlined, thus reducing training-related expenses. Take note of these points and you are sure to develop an effective employee training program.


During your career as a manager, you may encounter sensitive situations with colleagues and employees. Often these problems don’t resolve themselves on their own and employees may be upset, confused and the list of potential situations you may face is endless.

When difficult situations arise it often falls to the manager to have the hard conversation with their direct report. No one told me this when I became a manager and I have had to teach myself this skill, apply knowledge gleaned from others, and consolidate what I have learnt on the job. It’s my hope that with this post I’ll leave you with tips you can use the next time you find yourself in a “what the heck do I do with this?” type of dilemma.

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As companies look to reduce their office footprints, what does the future of working from home look like?

We started the year with a resurgence of posts on LinkedIn about research findings that highlighted the benefits of individual offices over open-plan workspaces. Skipping forward to August, the language has shifted to some describing offices as a relic of the past.

There’s no doubt that the COVID-19 pandemic has taken the world by surprise. The upheaval of our normal lives has meant that much of the business world has had to adapt at a blistering pace too.

The trend towards flexibility and remote working has continued to grow over the past 15 years with Europe and the US previously leading the way, but in the face of a global pandemic for those who were able to pivot to a virtual workforce, the if/how/when debate quickly evaporated in the face of ‘now’.

It’s clear that this trend is bad for commercial landlords, but there are many positive indicators that working from home can have a number of positive outcomes for employers and employees.

So how can companies, and employees, thrive in this new world of virtual work?

Are people productive working from home?

One of the traditional critiques of virtual work is that employees are slacking off, the alternate being that the ‘busy-ness’ visible in an office equals productiveness.

This pessimism could not be further from the truth, a finding which is not only good news for businesses but for employees too. The research overwhelmingly tells us that people are more productive working from home. In a recent study of 5,000 workers across five countries, workers felt less stressed and got more done than they could in an office environment.

Setting aside the recent experiences of those juggling homeschooling whilst also working from home, workers, in particular, reported increased levels of productivity resulting from no commute, with many also feeling happier because of the additional time they were able to spend with their families or on leisure pursuits.

I’m fortunate to live within walking distance of the OpenLearning office and my daughter’s school, but the shift to all team members working from home has resulted in productivity benefits such as: team members being more refreshed from not having to commute, a more conscious approach to meeting schedules and agendas to avoid teleconference fatigue, and efficiencies for the team members who pre COVID-19 were often out of the office at face-to-face meetings which required factoring in travel time.

Whilst being able to track and measure productivity within businesses is important, combined with culture and organisational theory grounding, the jury is in; when employees are given agency, freedom, and are empowered to do their best work, both their productivity and engagement soars. The change in location as to where that work occurs is secondary to the trust and support bestowed.

Virtual leadership & company culture

When we work from home, it’s true that we can lack the camaraderie of our peers and the presence of our leaders. For some, this is a relief, but in general, the question is whether it is a conducive working arrangement for building a strong and cohesive company culture?

It’s a known fact that when a leader is absent for extended periods, their team suffers, and so does company culture. Considering the full gamut of ‘readiness’ that businesses were in for their staff to move to a work from home model, it’s fair to say that virtual leadership and fostering the company culture requires some adaptations if the increased productivity is to be maintained in the medium to long-term.

For OpenLearning, our approach to leadership during COVID-19 is much akin to our approach to learning – one size does not (and should not) fit all. As such, different techniques have been tried and amended as needed for each team – from daily stand-ups for our Learning Services team who are working on a range of projects at the moment, more regular 1:1’s for our Partnerships team who are generally more social personalities, through to virtual ‘drop-in/coffee’ sessions with the CEO each Wednesday afternoon.

At a whole organisation level, structured monthly town halls have continued as usual, and cross team collaboration has been sustained via a range of tools and processes. Digging deeper though, sharing of common experiences with the team about what our ‘working from home’ reality is, insights into what is working for them, and being more conscientious about the frequency of communication flow or tweaks (or pivots) in strategy are important considerations in maintaining human connections, trust, and loyalty.

Working from home or living at work?

I’m aware of a number of organisations that have asked their employees for input on what a ‘return to office’ world would look like. In general, their findings have been that many would prefer working from home 2-3 days per week. So, if we know that productivity is up and many are up for it to continue longer-term, what’s the downside?

With increased flexibility and the fact that most businesses had to pivot quickly in order to continue operating, the challenge is for companies to help employees in establishing healthy boundaries and techniques for separating work from home in order to avoid burnout.

With recent news that Google and Facebook have updated their communication to employees that they will be able to choose to continue working from home until mid-2021, leaders will need to play an increasingly important role in ensuring that the team knows that being ‘always on’ isn’t a good thing, sick leave isn’t only reserved for when you are too sick to commute to a commercial office, and that taking annual leave shouldn’t just be saved for a date in the future for when travel is an option.

Embrace the new normal

A recent observation is that virtual meetings no longer open with the discussion about how many weeks it’s been since each organisation moved to a work from home policy, symbolising the ‘new normal’ taking effect.

With the trend towards remotely based teams longer-term and slimmed down office spaces accelerated by the pandemic, by embracing increased productivity and promoting greater flexibility, companies can build an even stronger culture than before.

Whilst we may not be catching up in a physical office kitchen or breakout space anytime soon, thankfully with the help of collaboration and connectivity tools available today, many companies are engaging in a genuine dialogue with their employees about what the ‘new normal’ should be.

About the author of ‘How can we thrive working from home?’
Cherie Diaz is the Managing Director of Australian operations at OpenLearning Limited (ASX:OLL). Cherie has over 15 years’ experience within education, including roles as the Head of Education Delivery at the Australian Institute of Company Directors And Director of Customer Success at Scentia, where she led the operational teams of four colleges. Cherie is the recipient of multiple individual and business awards for service excellence by the Customer Service Institute of Australia.