The ability to effectively market yourself, your business, and your brand is crucial in business. It can create raving fans, loyal customers, and lots of revenue if done correctly. Even though there are many ways to get out into the world and let people know that you exist, this still tends to be a challenge for many. This has a lot to do with the world changing which makes the way we market change. Marketing is not all about banners, flyers, post cards, and pamphlets anymore. It also isn’t about handing out as many business cards to strangers, or being featured in the local news papers or on radio stations. As a matter of fact, these are ways that probably will render you the least results.
That is because technology has made the world smaller and much more noisier. There are many people that are pushing their brands, products, and services into the world and people are being bombarded with options on a daily basis that they don’t know how to handle. For them, it seems like every time they turn around, someone is trying to sell them something, wants them to do something, or wants them to opt-in for something.
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Honestly, people have become numb to average marketing tactics and pass right by them if there is nothing to compel them to pay attention. That means that the only way that you are going to be seen and heard is if you are louder than all of the rest of the people who are trying to market themselves and their businesses.
Being unable to detach yourself from the things that used to be effective a few years ago and learn what is working in the present marketing arena will definitely hold you back. Online marketing is something that is being done by people and companies who are winning in the market place. The reason why they are winning is because they know how to be seen and heard by the people that they desire to be in front of, and they are making lots of cash while doing it.
So how can you get in the game and effectively market yourself?
Brilliantly embrace and tell your own unique story
You are the only person on this whole planet that has the exact experiences, background, upbringing, and memories as you. You are your own unique person and brand, and you can attract people that will fall in love with what you have to offer and become raving fans. All you have to do is be transparent and tell your story. This is not the time to worry about people knowing about your failures or your disappointments. This is the time to relate and resonate with people that are your target market.
Build up anticipation
Don’t let all of the cat out of the bag! In marketing, you can’t just go for the ask. Think of marketing as if you were on a first date. Being wined and dined is something that most people want. They want to get to know the person that they are thinking about getting into a relationship with. It may be several dates before they are actually comfortable with you enough to open up to you and tell you some intimate things about themselves and also be intimate with you.
There’s something about a giver that people fall in love with. They want to be around them, they begin to trust them, and they have no problem with coming back for more. The know, like, and trust rule is very real and the more that people who you are trying to reach come in contact with you, the better they will feel about trusting you to do what you say that you are going to do. Your generosity can come in the form of free tips or advice on social media, a coupon, a free course, an informative news letter, or a free eBook of some of your best work. The better your giveaway is, the better your influence will be.
Show up in places where the people who you are trying to reach and connect with are going to be, and share your expertise
Actually help someone for free. If you are trying to get someone’s attention, the last thing that you want to do is be in places where they definitely are not. In order for you to know where they hang out, you are going to have to take the time to get to know who they are, what they listen to and read, what their pain points are, and what solutions you’re able to give them. Doing that allows you to understand them enough to know where you will be able to find them, how to resonate with them, and effectively market yourself to them.
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Make sure that you are being persistent and consistent
A lot of times when marketing, it isn’t that you aren’t getting out in front of the people that are potential raving fans and customers. It is that you aren’t persistent and consistent enough. The average person must see you or your ad seven times before they decide to take action. If you have already given up on the third try, then you are leaving a lot of success and potential customers on the table.
How to effectively market yourself is a skill that you need to learn and implement in order for you and your business to be successful. It also must be executed with strategic thought and planning. The way that you market yourself can be the difference in how many opportunities come your way as well as how many zeros are behind the income you make.
Denise Damijo is the Founder & CEO of Denise Damijo International, LLC. She runs a successful business while juggling a husband and 5 children (3 being under the age of 2), and is Momapreneur’s Business and Lifestyle Strategist. She has been featured in places like the Huffington Post, Addicted2Success, Women On Business, Elite Daily, and more. She is also a published author, and the creator of the Rise UP And Win Challenge. Denise love helping momapreneurs get clear, get intentional, and get paid by helping them strategize great content, marketing, and sales plans.