Some people love networking, others shudder at even the thought of it. While you may think that being an introvert is a drawback for those in business, it is actually an amazing quality for building relationships in business. Why? Because you are focused on where you’re headed, and what you need — and less distracted by the superficial ‘noise’ around you.
So don’t let the world convince you that building strong relationships in business requires you to be an extrovert!
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Amanda Rose founder of Small Business Women Australia, has put together her top tricks to build relationships and strategically connect when networking doesn’t come naturally — or even worse, you loathe it.
1. Build up a strong online presence
This is THE easiest way to build a network and have a profile without having to constantly be out and about networking. For business professionals, you should be aware of all mediums however focusing on a handful and doing it well will reap benefits. LinkedIn is a necessity for anyone in business. Others which are beneficial are Instagram, Facebook and Twitter.
This may sound weird as a recommendation for an introvert. However, it is often easier and more comfortable to video yourself and have it edited, then distribute it in a controlled environment, than to deal with strangers face to face. Further, the messages and pitches you polish for video will actually make it easier when you have to network face-to-face at some time.
3. Leverage media (print & online)
There are many websites that will accept your content without you having to leave your laptop. Content is king and distributing that content is queen. So ‘get your writing on’ and produce quality pieces of educational information in your area of expertise. You can also respond to media call-outs, contact media outlets and offer yourself as a commentator on an area you are passionate about and experienced in.
4. Network in small groups/informal events
When life and network groups get back to normal, keep your networking to small groups or one-on-one meetings. If you don’t know of any, create your own. Invite a handful of people out to lunch. The smaller the group, the more detailed and immersed the discussions are — and the stronger the connections will be.
5. Buddy up at large events
Large events can’t be avoided; and if you go, they need to be leveraged. If you are uncomfortable in large crowds with whom you’re expected to mingle, take a buddy along. Someone who can help you work the room, support conversations you have and help you connect with new people. Remember that everyone in that room is there to meet you and everyone else in that room. Enjoy the process. Learn what you can about the people you engage with. If you are uncomfortable talking about yourself, ask questions about them!
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6. Master the follow-up
Don’t fall into the trap of the follow-up freeze. You stare at people’s business cards and start overthinking whether you should be following them up. And if you do, what do you have to say? Do they care? Will they even remember you? Stop this! For starters, they would not have connected with you at an event if they didn’t care about what you had to say or offer.
Secondly, always consider this. Make it as easy as possible for someone to work with you. Remember you are an expert in what you do so help others understand that by educating others on ways you can help them, including examples of what you have done before.