From a background in advertising and law, Jodie Fox now applies her communication savvy and sense of style to her true passion: outfitting women around the world in beautiful shoes via Shoes of Prey. In case you’ve not heard of Shoes of Prey, it’s a unique way of designing your perfect shoe – ideal for women who want to either add their own flair to their footwear, and also acts as a veritable lifesaver for women who can’t find the height they want in their shoes from traditional bricks-and-mortar retail outlets.

Jodie’s role in the business encompasses product development, public relations and being the global face of the brand. Her work on Shoes of Prey has been well recognised, including receiving the national Telstra Business Women’s Awards Winner (Australia), Hudson Private & Corporate Sector, 2014 Top 30 most influential women in Australian retail, 2014 Top 10 Australian female entrepreneurs and 2015’s top 8 entrepreneurs to watch. Jodie gives us the lowdown on what it took to make Shoes of Prey what it is today, and tips for budding fashionista entrepreneurs.

Jodie-Fox-Shoes-of-Prey-Leaders-in-HeelsI turned my passion into my business

I’m a lawyer by trade and started out working at Blake Dawson (now Ashurst), where I worked with amazing people and teachers. But, I soon came to realise that my heart just wasn’t in it. The longer I was there, the sadder I became. It’s the first time that I realised how important it is to fill your life up with things you truly love.

When I fully came to terms with this, I made a list of things that would make me happy. Not in career, but in my whole life. Then I began to really grill everyone in my life about his or her industry. What did they do day-to-day? What did they love? What did they hate? What did they imagine happening in the future?

I took those answers and looked at them beside my list. The career that came out on top was advertising, so I went and learnt about building a brand, before deciding to build one of my own.

Coming up with a great business idea comes from solving a problem that you are experiencing. We knew we were on to something when we came up with Shoes of Prey, but we had to ask ourselves three key questions that every business should consider before starting out:

  1. Is it something people would pay for?
  2. Are there lots of people that would pay for it? More than once?
  3. Is it possible to see a return on initial investment?

The inspiration …

I was solving a problem of my own. I didn’t love shoes until I could design them myself – and then I absolutely loved being able to pick and choose every aspect of my shoes. I loved deciding on the leather, the heel height, the shape. It was so much fun. And, when the shoes arrived, they were like nothing else available. It was awesome. My girlfriends asked where the shoes came from, and if I would commission their designs too, which I did.

… And the co-founders who believed in the idea

I wouldn’t have thought to turn it into a business had it not been for my two co-founders Mike Knapp and Michael Fox. They were both working at Google and were really excited about the potential of online retail. They just needed a great idea…. And designing your own shoes online was it. That is how Shoes of Prey was born.

Educating the public

In the beginning it was a huge battle to get other people to understand what it was we were doing – The education we had to give was huge. We also had to build our reputations from scratch – who were these three twenty somethings building a totally pie-in-the-sky idea?

We overcame this through perseverance. Shoes of Prey broke even after two months of business, so we were quickly able to prove the demand for the service we were providing.

The inevitable growth

I’ve loved seeing the growth of the company over the past eight years. We started out as a team of three, working from my one bedroom apartment in Sydney – since then we’ve become a team of 150 people with offices in Australia, Tokyo, Manila, LA, New York and China. I’m so proud of how far we’ve come and where we can go from here.

And the personal growth, too

The personal journey has surprised me the most about running my own business. I assume this is similar for all entrepreneurs simply because starting your own business demands everything from you. I could never have understood or expected the way it would shape me.

The best part of the job

I’m lucky because my job takes me around the world, where I meet different and inspiring people every day. While it’s sometimes difficult to travel as much as I do, I never take for granted that I’m getting to do a job that I am passionate about and love.

The perks of being a Shoe Queen

I’m lucky to work with shoes everyday, but it means that I do have a huge number of them! Because I generally wear monochrome colours, I like to try and add a pop of colour or texture with my shoes. I’d decide my style as classic with edge. At the moment I am loving pointy-flats. They are so comfortable and easy to wear, but stylish and go with everything.

If I had to pick one or two of my favourite heels, I do love a dark, textured heel, it adds a bit of personality to an otherwise serious look. Otherwise, I’ll go for something fun like our Carla shoe (which we created in collaboration with Australian fashion legend, Carla Zampatti) – a gorgeous pink silk heel that is perfect for a dinner date to a night out with the girls.

Favourite Aussie designer

I love Australian designers. My wardrobe is dominated by them, including Dion Lee, Bianca Spender, Ellery, We are Handsome and Carla Zampatti.

Advice for new entrepreneurs

As an entrepreneur, there aren’t courses or training that can provide the lessons you learn from just getting in and getting it done. Don’t wait until you are ready – do everything before you are ready. Don’t let your expertise – or lack thereof – get in the way of a really good idea.

Finally, my 3 key pieces of advice:

  1. The words I live by are ‘do everything before you are ready’. Don’t wait or hesitate.
  2. Have confidence in your business idea and yourself.
  3. Do what you love.

Thanks Jodie for sharing your insights with us!

All images via Shoes of Prey

 

 


There are many things to consider when setting up an online retail business – the amount is mind-boggling! If products are being sourced overseas, decisions also need to be made early on around standards including ethical work practices and the fair treatment of employees in the factories supplying your goods.

Unlike other business decisions, there are no right or wrong answers in this area – ethical trade. For most business owners the choice is more a moral one, and distinct from financial realities.

Ethical Trade – what is it?

Simply put ethical trade is ‘supply chain with a heart’. The Ethical Trading Initiative offers a more thorough definition. Ethical trade means retailers, brands and their suppliers take responsibility for improving the working conditions of the people who make the products they sell.

Companies with a commitment to ethical trade adopt a code of labor practice that they expect all their suppliers to work towards. These codes address issues like:

  • Wages
  • Hours of work
  • Health and safety
  • Right to join free trade unions

While Fair Trade applies to products, and is focused on pricing and trading conditions for primary producers, ethical trade is concerned with the working conditions throughout the supply chain, and can relate to the manufacture, sourcing and supply of any product.

Be true to yourself

When I set up my fashion label James&Co, employing an ethical supply chain and producing goods that were cruelty free was of upmost importance. I am personally very passionate about these issues, and it meant that in any business venture I undertook, I had to remain true to my beliefs.

When I was setting up my business five years ago, the one bit of advice that stuck was to do something I was passionate about. I have always liked a good jacket. In my previous profession as a lawyer, I always wore jackets. I actually bought a leather jacket every year for many years. Then the fiasco that is live exports came to prominence, and I found myself thinking, “I just can’t do leather”.

Fundamentally this is what led me down the path of creating a business that employs an ethical supply chain.

Ethical trade means retailers, brands and their suppliers take responsibility for improving the working conditions of the people who make the products they sell

I chose to produce faux leather jackets produced via an ethical and cruelty free supply chain. I try to ensure human rights are also upheld at the factories I have used in Pakistan and India. This includes no exploitation of labor, no underpaying and no substandard conditions.

Be clear about your Code of Conduct

I am very transparent about the guiding principles at James&Co – they are on our website. At the moment I produce our jackets at one factory in Pakistan. I expect the company to adhere to our supplier code of conduct.

While government laws for labor and labor regulations are a strong starting point, you will always find businesses that flout the law. To lessen this risk, I am careful about the countries I manufacture in. For example, Bangladesh has a really bad reputation for exploiting its labor. Whilst I would love to support people earning a living there, I choose not to manufacture in these sorts of places because I can’t guarantee my Code of Conduct will be respected.

When I began manufacturing the jackets, I initially started in India as I had done a lot of work there in a previous career. While you have to rely on instinct and word of mouth, I also used an agent to give me confidence in my decisions.

The agent I used has a large export business, so her reputation would not be worth anything if she introduced me to the wrong kind of supplier. Social media is a really strong force for ensuring transparency and honesty in business dealings. You can have all the fair trading laws in the world, but the most powerful deterrent I find is the prospect that you could be named and shamed on any kind of social media website.

Press the flesh

Whilst you cannot be present at the factory 100 percent of the time, you have to be able to accept a fair bit of trust that your ideals will be upheld.

I satisfy myself by visiting my factory on a regular basis. When I was there a few weeks ago I was constantly at the factory. I met all the workers. I saw how they worked with the families. I felt satisfied within myself about the people I deal with.

Social media is a really strong force for ensuring transparency and honesty in business dealings

Information flow to consumers

From my client base, I am not seeing an active demand for supply side transparency, as yet. The majority of positive feedback I receive about my jackets is that they are cruelty free.

James&Co is also accredited by PETA, so a large proportion of our customers are vegan. They are very much driven by what they wear and what they eat. They don’t want to eat or wear parts of animals.

Profit vs. ethics

It’s probably fair to say that you could always source a product cheaper if an ethical supply chain was not important. You just have to go into the large shopping chains to see examples of this strategy.

My products at James&Co are not high end but we are focused on quality. If you compare the faux leather wallets and bags at large discount retailers, the quality there is nowhere near as good. We’re trying to price at a point where you can be ethical in your choices. You shouldn’t let budget be the controlling aspect of whether you can make an ethical choice or not.

Finding your own path

I have found on my journey with James&Co that I am growing more and more passionate about way I build ethical standards into the business. I did not start out with a goal for supply side transparency, but as I have matured my business and my understanding of the industry, I am seeing alternative ways of doing things.

You shouldn’t let budget be the controlling aspect of whether you can make an ethical choice or not.

You are never going to be all things to all people. For example, some people would say faux leather was not very ethical when you consider the chemicals used to produce it.

You need to find a way to remain true to your values whilst building a viable business.

To me, the Ethical Fashion Forum, the industry body for sustainable fashion, and representing over 6000 members in more than 100 countries, has been a very helpful organisation. They offer a sourcing and business database, online network, business intelligence platform, and global program of events. You can also access their sustainability tool kit for the fashion sector.

We are a members of the Source and have found it helpful in gaining access and locating suppliers who meet our standards.

 

Featured image via Pixabay under Creative Commons CC0


In 2012, Leaders in Heels interviewed Kate Morris, the founder of Adore Beauty, who shared what she had learned starting her own business.

Two and a half years later, Adore Beauty has tripled its revenue to a turnover of more than $7 million. Now the leading Australian beauty website, Kate has the big international beauty retailers firmly in her sight.

A true cosmetics junkie, Kate’s passion for growing Adore Beauty is immediately apparent. After seeing Adore Beauty’s growth in the last three years, the next question for Kate is: if we can do this, what else can we do?

Are you embarking on the next stage of your business? Kate has shared her tips with Leaders in Heels to help you take your business to the next level:

Keep innovating

For Kate, it’s critical that Adore Beauty is at the cutting edge of retail innovation – which means accepting that the team has to have the courage to fail.

“You see this with a lot of new companies, they try a new thing once and when it doesn’t work they just stop. Of course, you can’t stop”

When something doesn’t go right or doesn’t work the way you had planned, ask yourself: what have I learned from this? Re-engineer the experiment to see how you can give it another go. Do you chuck it out, change it, or try again? The one key lesson that Kate has learned is to just keep going!

Focus on your culture

Working out your company’s values is key to guiding your strategy and decision-making. In Kate’s experience, life as a business owner will often present you with two paths that both seem okay. Resolve these challenges by having a clear picture in your mind about where you want the business to be in 10 years time. Kate recommends taking time out of the business to work out what values are important to you. What will make the business better? What will make it a place where your staff wants to work? What will make it a place that you want to work? What will make your customers come back?

Don’t be distracted by your competitors

While it is great to keep an eye on the landscape and reviewing the environment that you are doing business in, don’t fall into the trap of focusing on everyone else. Keep focused on how your business relates to your customers and your goals. What value are you driving?

Make sure everything is scalable

Can you get your goods out the door and maintain your customer experience? Make sure you plan to grow at a speed that grows and maintains your customer base.

Focus on your transition from founder to CEO

Be strict with yourself! You need to set up systems and start delegating to take your business forward.

You have to get past the stage where you think ‘oh, this is easy, I’ll just do it!’ – there comes a point where this attitude holds the business back”

Kate has seen her role change over the last couple of years, and now looks to the key areas of her business where she can add significant value. As a CEO, she recommends hiring, supporting and trusting your staff to do their job, to help you focus on achieving your business goals. Kate also notes that there is a temptation to shy away from critically reviewing yourself and your performance: it is okay not to be good at everything! What is important is identifying your strengths and weaknesses, and considering training or mentoring if you need extra support.

Invest in your systems

Don’t shy away from difficulties updating your systems to the required level to support your growth. While Kate admits that replacing Adore Beauty’s entire ERP system while the business was moving presented a big challenge, it’s critical that your systems can support your growth.

So what’s next for Kate? From a rapidly expanding brand portfolio to spreading the word on Adore Beauty, we can’t wait to see what is in store for this inspiring entrepreneur.

Kate’s final piece of advice for Leaders in Heels readers: While growth is an exciting time for any business, don’t lose your head!


While the charm of a cute local boutique will always exist, couch-shopping sprees in pajamas are more the norm these days.

No longer do you need to have a brick and mortar storefront to be a successful business, which can either be a blessing or a curse, it’s your call. There’s a certain advantage to having a place where you can interact with your customers face-to-face, but those relationships are now being taken to the world of social media and simply having an option for your customers to buy online just isn’t enough.

In the world of e-commerce you have to have it all, which sounds a lot like what we aim to do as women every day. Now’s the time to make plans, take action and step it up in the game of e-commerce, or else be left behind in the dust. By keeping these strategies in mind while laying out the groundwork, I have no doubt that your business will not only survive, but thrive too.

5 e-commerce survival strategies:

1. Have a blog and a refined voice

Your blog is the ideal space for replacing the typical in-store experience. You can go into further detail about your products or services, provide advice and opinions and use it as a launching point for conversations with your customers. When someone can’t physically pick up your product or see how your service works (unless you have a sample or free trial option) it’s important to showcase it through your blog so customers don’t feel like any part of the shopping experience is missing.

In addition to boosting your site’s SEO, your blog gives you the opportunity to share your voice via social media channels with ease. The more original content you post, the more people will find your site. Additionally, putting yourself out there on your blog helps your customers to feel more connected to you and to your business.

2. Make a great first impression and invest in a well-designed website

Have you ever been to a store that had shelves stuffed to the brim, or things piled on the floor, up high and everywhere in between? It’s a bit overwhelming and often results in a customer leaving empty-handed. In that aspect, websites aren’t dissimilar.

Although nearly every business has a website, the difference is a website that is easy-to-navigate, visually appealing and functional will bring in the money, whereas a bad website will just allow you to say “Yeah, of course we have a website.”

Having a website with a clear layout and an easy navigation system will keep customers on your site and more inclined to buy. If you’re not savvy enough to design your own site, work a designer’s services into your budget. Also, don’t be afraid of white space—with more white space comes less frustration and a better first impression.

3. Set yourself apart from other retailers with an authentic brand voice

Be original, post frequently and respond timely. These are three simple tips that will gain you a solid following on social media, which should be a big part of your marketing plan.

Not only does social media allow for immediate interaction with your customer base, it’s also free and an easy way to drive users directly to your website and blog. Make the most of the platforms you choose to take advantage of, respond to customer inquiries and gather feedback to show you’re accessible and transparent.

Additionally, by crafting a schedule of social media posts, you can shape your voice to fit your target audience’s wants and needs. By giving the people what they want, interest will be piqued and engagement will be increased.

4. Have a secure site; ensure no Heartbleed bug for your customers

Online shoppers know they’re going to fork over their personal information and credit card numbers if they want to make a purchase. And although we are much more comfortable paying for things with a couple clicks of a mouse (thanks for making it so easy, PayPal), if a site looks fishy, customers will opt to play on the safe side and not make the purchase.

It’s the same idea as driving through unfamiliar territory and choosing not to go into the poorly lit store on the desolate corner to get a snack and use the restroom. I don’t know about you, but I’ll usually just wait until the next brightly lit exit.

However, in the case of the Heartbleed bug, it took a long time to be discovered and sites that seemed secure really weren’t. Have a professional look into the security of your site, and if a breach does happen, communicate with and protect your customers immediately.

5. Be mobile-friendly

Not only are shoppers choosing to buy online more and more each year, the number of online shoppers using mobile devices has also soared. With information right at their fingertips, shoppers can turn into buyers anywhere with a Wi-Fi signal, but only if you have a mobile-friendly site.

A mobile-responsive site ensures that all of the qualities from your main site, like easy navigation and functionality, don’t get lost in translation when the desire to buy strikes your customers.

Now that you’ve taken a good hard look at your e-commerce site, determine what you’re currently working with and what needs to be worked on next. Maybe you already have a blog and social media channels set up and you post occasionally. Take your efforts a step further with an online overhaul, bringing your site completely on par with what customers expect.

If you’re starting from a blank canvas and your online business hasn’t debuted, go back to your plan and put these ideas into action for a strong start. Regardless of where you’re at in your online business adventure, use these strategies to see your traffic climb, and your revenue will be soon to follow.

Elaine NgoElaine-Ngo

Elaine Ngo is the VP of Marketing for HIDExtra, a leading e-commerce site helping customers with the most reliable HID kits on the market. With more than 5 years of experience in marketing, customer service and proving that girls can have fun with cars too, Elaine always takes a creative approach which shows through her innovative ideas. Graduating from the University of California Riverside in 2009, Elaine loves the sun in southern California and taking her golden retriever to the beach.


With so many small businesses on the internet, bringing in more customers and generating bigger profits needs effective internet marketing techniques. One of the most effective is search engine optimisation or SEO. You may have heard this term before – in this article I break it down so you can apply it easily to your business.

What is SEO?
Search engine optimisation is incorporating keywords and key phrases that are used by potential customers in search engines like Google or Yahoo! when they are looking for information on products or services that you offer into the content that is either on or linked to your website. For example, if you sell ‘school shoes’, people who are looking for information on or to buy ‘school shoes’ may type into search engines “Where to buy school shoes”. The automated algorithms used by Google will then match the query to content that best fits what the person is searching.The more your content incorporates effective keywords or key phrases, the higher up it will appear on search results pages.

The more your content incorporates effective keywords or key phrases, the higher up it will appear on search results pages. There are other contributing factors as well, including the overall quality of the content, backlinks, social media connections and so forth. SEO is the amalgamation of all these passive techniques that put your website near the top of search results pages where more potential customers choose from to find the information that they seek. In fact, there are five good reasons why your small business should be incorporating search engine optimisation techniques.

1) The enormous use of Search.

For consumers, search engines are the modern day version of the Yellow Pages. Once upon a time if you needed to find a local plumber, dentist or carpet clear you‟d use the Yellow Pages. Nowadays the go to‟ to find anything is search – on a computer, mobile or tablet. So if this how consumers are finding businesses, as a business owner you MUST consider search in your marketing mix.

2) SEO brings customers to you.

Outbound marketing efforts can be expensive and challenging. So it’s an attractive proposition for any business to have customers come to you instead. SEO is perhaps the most efficient means of attracting new customers to your website since the people who are guided there through your SEO efforts are already interested.

3) Build up your business brand.

Good brand awareness helps your small business achieve greater sales in the long run. Effective SEO techniques keep your content near the top of search results pages, resulting in greater, overall brand awareness that pays off.

4) Raise conversion rates.

Because SEO techniques are relatively simple to employ with mobile devices such as smartphones and tablets, you can speed up the process where people find you and make purchases. This is because an SEO optimised site is built to be fast and clean, making it more likely to convert those who come to your site into customers.

5) Create a better, customer friendly website.

The use of proper SEO techniques means that your small business website will become cleaner, faster, easier to navigate and overall more user-friendly. This is very important to potential customers who find you through search results pages. By having a simple, attractive website that is easy to navigate, you generate more sales from your customers.

By Karen Godfrey

JIVE offers a free marketing consultation which includes:

  • An evaluation of current marketing activity.
  • 45 minute phone meeting to discuss.
  • Expert advice and recommended next steps to generate more leads and sales.

Click here to register for Jive’s free marketing consultation.

About JIVE Marketing & Communications
JIVE Marketing & Communications is an independent consultancy dedicated to small business owned and run by Karen Godfrey, a marketing communications professional with over 18 years experience. With experience in above and below-the-line marketing communications, Karen’s clients have primarily been FMCG and Retail companies. She has worked with some of the world’s leading advertising agencies in Australia and the UK, on key consumer brands – such as Yoplait, Holeproof, Sainsbury’s, Twinings and Barbie – and is now keen to assist local brands and companies with their marketing communications. JIVE’s mission is to offer affordable smart marketing to small businesses.For more information about how SEO can help your small business, you can visit our website. We offer smart marketing services that don’t break the bank.


In her previous post, Janie Bartlett CEO of My Best Friend is a Bag spoke about starting up an online business in the fashion industry. This second post focuses on using social media to make your brand BIG and more practical start-up tips.

Leaders in Heels: What are your the most important learnings from using social media as a marketing tool?

Janie Bartlett: For an online business it’s all about Social Media Marketing. I use Facebook, Twitter, Pinterest, Instagram and YouTube. I have been spreading my efforts across all touchpoints but have also discovered the following for a new online business.

  1. The importance of SEO – My wonderful sister Lindsay Lewis is an SEO consultant based in Sydney. She optimised my website and has been my SEO advisor.
  2. Facebook – I have realised the importance of Facebook and have just hired a Facebook Specialist company to really get this happening for me. My plan is to not only get my Business page ‘Like” numbers up but to really improve my engagement levels. Once both of these numbers have improved, I will explore Facebook as a shopping channel as well as my website store.
  3. Bloggers – I had a plan to start my own blog and down the track I might, however in the meantime, there are some fabulous business and fashion bloggers out there. Because my marketing budget is almost non-existent I have been doing promotions with them where I give them a bag to use and critique and another bag to giveaway through their blog as a promotion. This has proved to be a great way to get the brand out there.
  4. Business women’s networking groups. Another great way to reach my target of working women.

It all takes time however and when you’re small and doing everything yourself, you soon realise that you need to spend money hiring experts in order to make money in sales and give you time to run all the other aspects of your business.

LiH: Do you think someone young and inexperienced could be successful in launching their own brand? What would be your tips for start-ups in your area?

JB: My history in advertising has taught me the necessity of having a clearly defined brand and a clearly defined target audience.

The name My Best Friend is a Bag came straight out of the brand DNA. We initially started with the obvious need in Australia for stylish, practical and affordable business bags and accessories. We knew from personal experience that when women find a great bag they love and treasure it. Women carry their lives in their handbags; they therefore know all its secrets. You keep your handbag close by your side. It’s a true reflection of who you are. And just like a best friend, it’s not just how it looks, it’s what’s inside that counts. We also appreciate that you can’t take yourself too seriously. Your best friends and the ones that make you laugh so we like to keep a sense of humour in our designs (our gorgeous unexpected bag linings for example) and our communications.

Once we had the name, the positioning statement “beautiful, practical bags and accessories for busy working women” and the tone of voice, everything that we say and do must be a reflection of that.

We know we can’t be all things to all women.We are business bags and accessories. That’s what we do and what we will continue to do.

We know we can’t be all things to all women. We don’t want to compete in the fashion handbag category – there are enough people doing that really well. We are business bags and accessories. That’s what we do and what we will continue to do.

Tips for starting a new business

My tips for starting a new business are no different to any that you will read on any good business site.

  1. You need a business plan and a great, user friendly accountant. I’ve also hired a wonderful bookkeeper who comes once a month and keeps me up to date with all the Government and Taxation requirements.
  2. The paper work that both the Government and your bank require will drive you crazy. But filling out the endless forms and answering the endless questions make you really examine your plans.
  3. If you don’t have a marketing background then you need to get some good basic marketing advice to establish your brand and set your brand parameters in place. It keeps you disciplined as you develop your product and your communications.
  4. Get relevant experience in the area you want your business to exist in. Work in the area, identify what that business’s strengths and weaknesses are. What you can offer that no one else is doing. If you aren’t passionate about it, don’t do it. You have to live and breath it 24 hours a day.
  5. Be prepared to work hard. When you own your own business you don’t get to go home at night without a backward glance!
  6. My best piece of advice if you are interested in starting a fashion business. Join the TFIA. The Council of Textile and Fashion Industries of Australia. It’s the best money I’ve spent. Their workshops and mentoring opportunities have been invaluable to me. Unfortunately I only discovered them after our first disasters in India. If I had been a member from the beginning I would never have made the mistakes I did.
  7. Finally, I just want to give credit to my family members. My husband’s second job is now the production manager of My Best Friend is a Bag. I don’t think he ever saw himself working in the handbag business, he’s a documentary cameraman, but his attention to detail and extraordinary patience make him the ideal person to stand on the factory floor and check every bag! My sister has done all her SEO work for me as a love job! She does have a bag in every colour but nothing beats being paid! My first husband Mike Bollen, who happens to be a Creative Director and owner of Helsinki Communications has done all my creative work – brochures, postcards, photography. My son Angus Bollen who has inherited his father’s creative abilities has also helped me creatively with design and creative advice. This has really kept my marketing expenses to a minimum.

Giveaway – Closed

Janie Bartlett has kindly offered A Truffle Leather Laptop Sleeve valued at $130 to giveaway from the latest My Best Friend is a Bag collection.

Truffle Laptop Sleeve  giveaway

To enter simply complete the entry form below. Giveaway is open only for residents of Australia 18 years old or over. Entries close on 12th July 2013 12:00 am -Sydney time.

– Closed –