This article is Part 3 of a Q&A between the LH Agenda community and me, and all about rebranding a business. Prior to this year, our brand was known as Leaders in Heels but a desire to expand our product and customer base drove us to change our brand name and logo to LH Agenda mid-2021. I hope you find some practical takeaways in this article to help you, no matter what stage of the rebranding and/or business journey you’re at!

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As we celebrate our 10th birthday in small business, I’m looking back on what I’ve learned along the way. Everything from day-to-day operations hacks to how to balance business with motherhood. I hope my answers encourage you to take a chance on your ideas, give yourself a well-deserved break, and invest in loyal, reliable team members to share your business success with.

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Running your own small business: it’s not all sunshine and roses (or awards and profit). Ask anyone who runs their own business and they’ll probably (hopefully!) say the same thing. I believe that part of the LH Agenda mission to empower the leaders of tomorrow is sharing insights to our own business and the lessons I’ve learned along the way. In this article, I share the great, and sometimes uncomfortable, realities of entrepreneurship and running a small business, and give you practical tips to start using in your business right now.

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Love it or hate it, working from home is the new normal for many of us. It has plenty of upside: less time spent commuting, easier to juggle pick-ups and drop offs (if you are lucky enough to be picking-up or dropping-off rather than home-schooling) and you can even squeeze in the odd load of laundry between meetings and tasks.

On the other hand, it can be really hard to get started, to stay focused and to switch-off at the end of the day.

Never fear!

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Rochelle Courtenay, founder of charity Share the Dignity and nicknamed Australia’s ‘Pad Lady’, is a big believer in using the power of storytelling to inspire men and women to make a difference to the lives of women often fleeing from domestic violence or homelessness. She talks to LH Agenda about how she started Share the Dignity and what keeps her working tirelessly for women who don’t have a voice.

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Major media placements can be a boon to entrepreneurs. They increase brand awareness, build credibility, and generate massive amounts of traffic and sales. To give you a competitive advantage, below is a step-by-step checklist that teaches you how to go about securing media coverage without spending tens of thousands of dollars on hiring a PR firm or onboarding a freelance publicist.

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