I don’t know about you, but it seems as though every day someone announcing that they started a podcast. From big brands to small business and even those trying to build a personal brand. Podcasting seems to be becoming a more and more attractive means to deliver your message. Which leads many to ask, “Should I start a podcast?”.

Podcasting began to catch fire around 2004 and has only increased in production and consumption since then. According to Edison Research [1] there are more than half a million podcasts and more than half of Americans have listened to podcasts.

I am a huge fan of Gary Vee, who is a digital marketing guru and advocate for content marketing. He is constantly hypothesizing that content that is consumed passively (like audio) is more appealing to the general public. Why? Well, because we are busy.

As a culture, there are many things pressing for our time. Stopping to read a blog or watch a video is becoming a commodity. However, we can more readily tune in to a podcast on the go or while we are multitasking.

Considering that this is how many of your potential clients are consuming content it is probable that as a leader and small business owner the thought has crossed your mind, “Should I start a podcast?”

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It’s one of the most visited pages on many websites and yet easily overlooked by business owners. Often it’s relegated to the bottom of a website, and for other sites, it is missing. So, we’re here to share how to write the perfect About Us page for your website.

A client of mine recently confessed to me that after a year of putting it off, she had finally begun writing her About page. The reason for the sudden action? A customer had emailed and asked why she didn’t have one! That was enough to get her moving on it quickly.

For many people, it is the most difficult page on your website to write. It can be hard to know what to say when you live and breath your business every day. Writing their passion and brand story succinctly is a task many would rather avoid. However, done correctly it can have a massive impact on your personal brand and business.

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You may have heard a lot about IFTTT (short for If This, Then That) when it comes to advice about increasing your productivity. You may also have taken one look at it and dismissed it as too complicated or troublesome to set up.

Or perhaps you don’t even know what it is. IFTTT is a program that allows you to set up rules across a variety of apps, that will automatically make things happen if a certain condition is met. For example, if you use multiple social media apps for your business, you can set up a rule that automatically tweets anything you post on Instagram, or automatically shares your Facebook posts on Twitter. Or you could automatically save all Facebook pictures you’re tagged in to Dropbox or Google Drive. (Note the repeated word here: automatically!)

Outside social media, you could get a weather report emailed to you first thing in the morning, or a headline summary emailed at the end of the day. The possibilities are endless, and I’d highly recommend browsing through the ready-made functions, or recipes, as they’re officially called, that you can implement with a click of a button.

Basically, IFTTT will automate all those boring, time-consuming tasks that are part of your day-to-day life.

But what if your needs are more specific than the recipes available, or you just want to create your own? Below, we provide an explanation of how to use IFTTT. It’s so simple, you’ll be sure to pick it up in no time!

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With many social media platforms available to businesses at the moment, it can be difficult to figure out which ones are worth focusing on.

By identifying which platforms will generate the most engagement and conversions, you’ll be able to save huge amounts of time and resources. Rather than trying to maintain a consistent presence on every single platform out there, why not focus your time and energy on curating content and imagery for the ones that will serve your business best.

Here’s a breakdown of the top social platforms on the scene to help you figure out which social media platforms will boost your business.

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Venessa Paech is an internationally renowned online community expert. She has built and managed a wide array of online communities for ASX companies, start ups, governments and non-profits (including Envato, REA Group and Lonely Planet). In 2009 she founded the Australian Community Manager Roundtables and in 2011 she founded Swarm, Australia’s national community management conference. In 2015, she commissioned and released the Australian Community Management career survey with Quiip and Dialogue Consulting.

More recently, Venessa began consulting with ParentPaperwork, an Aussie startup replacing paper forms in schools worldwide. She’s excited about being part of this opportunity and to work with some incredible founders and unique product.

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