Veronica Auld of LinkedIn on what inspires her

We have one more bonus interview with the Red Heel Day Sydney speakers! With a diverse background (including TV presenting, Public Relations, coaching SMB owners on digital strategies) Veronica Auld is passionate about all things digital, SaaS, social media and digital marketing.

veronica auldOriginally from Melbourne, Veronica has now found her home in Sydney and a place where all of her passions can thrive – LinkedIn. Veronica works with small to medium businesses to position them as an employer of choice on the LinkedIn network and educates business leaders how to network most effectively in the digital space.

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And if you haven’t yet, check out our previous interviews with Anne-Marie Elias, Alexandra Mills, Kirsten Galliott, Jules Sebastian and the founder of Leaders in Heels, Kasia Gospos.

What does your typical week look like?

I’m an early riser mid week and like to get into the office to plan for my day. My days are busy and I am speaking to clients about transformative tech solutions – and I love it! I try and work out 4 times a week and then you can usually find me at a local restaurant in Bondi (I rarely cook with so many yummy restaurants at the end of my street). Weekends are filled with friends, food, beach and family.

What inspires you to get out of bed every day?

So many things! Each day is a new opportunity to create the life you want. My career at LinkedIn inspires me and drives me every day and I am lucky enough to work for an company that has the most incredibly driven people, that are as passionate about networking through technology as I am! LinkedIn is like one great big start-up and it feels like that too!

My biggest motivations are my Mum and my sister. These two very special ladies are the strongest, kindest, caring, supportive and most beautiful women who have taught me my values and always remind me to be the best I can be.

Which key characteristics do you see a female leader having?

I think any leader should be a great communicator – with the ability to both speak and listen. Leaders should be honest and ethical and always act with integrity. Negative energy feeds from the top – so a positive attitude is critical. Clear delegation is important. I think true leaders should recognise strengths in people and use those to achieve objectives. Kindness is key.

What is the greatest learning you have had?

Success is something that we control each and every day and passion drives success. My time in public relations made me realise I was passionate about the digital space – I didn’t even know it until then! The minute I was exposed to digital media, content marketing and the power of social media, I became completely addicted and fell in love with this totally disruptive and new way of thinking! Then it was a matter of further educating myself and becoming an expert in what I now loved. Discovering that I found pleasure in educating others on my learning was a big turning point.

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Why are you excited about Red Heel Day?

Being a member of W@LI (Women at LinkedIn) I am extremely passionate about empowering women through leadership, development and opportunity – so I feel really connected to this #RedHeelsDay event. I looooooove networking and am so excited to share insight into how to become thoughtful in your approach to digital networking and position yourself as a leader on LinkedIn. I can’t wait!

Oh, and I have some killer red heels that I’m pretty excited to rock as well ;)


If you enjoyed reading Veronica’s interview, why not come hear her speak in person at our Red Heel Day Sydney event? Last-minute tickets are still available here!