Kasia Gospos CEO Leaders in Heels

When I created Leaders in Heels 10 years ago I was hoping to create a simple blog of female success stories for women (mostly my friends) to read.

I hoped it would inspire and empower them in their own careers and lives. My friends were so supportive, and when even more women joined the readership, my vision broadened.

Together we dreamed of turning that humble blog into an e-magazine that would inspire not just some women, but thousands of women.

Since then we have published over 1000+ life-changing interviews and articles, and our website has been visited more than 8 million times! This wouldn’t have been possible without you being part of our community.

Evolution

Since 2014 we have launched many habit-making notebooks, self-coaching journals, planners, productivity and meeting tools.

My dream of inspiring and empowering women hasn’t changed. However, “the how” has. The idea of a magazine with weekly-scheduled articles no longer thrills me.

Coming up with new creative solutions that make your life better is what makes me jump out of bed excited in the morning. I am passionate about designing beautiful products that change people’s lives.

Leaders in Heels Rebranding
Leaders in Heels Rebranding

Refocus

To make space for new, we need to let other things go.

From this point forward, I will be shifting my focus towards creating more tools to help you become a better leader in your everyday life. That means no more e-magazine.

Our website content is about to get a serious shakeup!

Name change

I realise the brand name Leaders in Heels no longer represents us under our new direction. In 2020 we introduced unisex career and meeting tools. Why? Because we are striving to be more relevant and more inclusive.

Although I used to wear my power heels into the office and to networking events, I haven’t had much chance to since the pandemic! Besides, as a busy mother of little ones, I haven’t wanted to wear heels for years. What I want to do is to create for my two little people at home. Ironically, they are two boys! So you can see how the old brand name and heels logo has become less relevant.

I think Sheryl Sandberg said it best:

“In the Future, there will be no female leaders. There will just be leaders”.

The name change is the perfect way to mark this exciting new chapter.
Focused. Creative. On purpose. Driven by heart. That’s who I want to be.

So here is a little heads up as to what’s coming.

We’d like to introduce to you LH Agenda.

This is the new brand name for our community, our online store and the inspirational products we create.

LH Agenda Meaning

The word agenda is the plural of the Latin word agendum, which literally means “something to be done.” This new name honours our company origins, back to when it all started in 2011 as Leaders in Heels. The “LH” letters will stand for the Leaders in Heels Manifesto values and way of doing things: with passion, confidence, determination, kindness, in an innovative and creative way.

LH Agenda will now spread the Leaders in Heels values further, to inspire more people to do what they are here to get done and help them make their mark on the world. The new name will allow our stationery to grow beyond the label of women appreciating the image of heels, becoming more inclusive of all women. It also gives us flexibility to create unisex products, as well as empowering tools for our young future leaders.

What’s changing:

Our brand name
Less frequent articles but with more meaning and purpose
Contributors and interviews by invitation only
No more ads in our articles

What’s staying the same:

Our manifesto values
Our approach to design and quality
All our products and services continuing to carry empowering and inspiring purpose
Our passion for intentional designing primarily for women
(although you will see some products for men and little leaders too)

Over to you!

What do you think of our new name LH Agenda? Click through to our official new brand announcement on Instagram to see our silly video of logo reveal, and join the discussion.

Is there anything else you would love us to change?
Do more of? Do less of?
What should we keep, and what should we let go of?

Join the discussion on Instagram and help us shape our new chapter.
Or contact us directly to send through your feedback.

Rebranding Q&A