Confessions of an Entrepreneur is a series of events run by Leaders in Heels that showcases stories of entrepreneurs who have gone through hardships and difficulties of launching and growing their business. Some were wildly successful, while others failed. You’ll get to hear both sides of the story for a change!
Our first event is on Tuesday April 12 at 6:30pm, and we have four amazing entrepreneurs telling their stories on the night. Sound interesting? Purchase your tickets here!
To give you a taste, we’ve asked each of our speakers a series of questions about themselves, and a teaser of what they’ll be sharing on the night. In this interview, we talk with Elyse Daniels of Exodus Wear!
In 2009 Elyse took a niche idea for jackets you could customise inside and out and turned it into a multi-million dollar business. Exodus Wear now produces a range of custom apparel sold Australia wide to schools, sporting and community groups.
Briefly describe what you do during the week.
Managing our team
I try and get involved and post on social media accounts, write blog posts and I do a lot of research by following what our customers are doing on social media.
Why do you love doing what you’re doing?
What will your confession be about… without spilling the beans?
I will be confessing about how I got Justin Bieber to wear one of our jackets without paying a cent!