LH AGENDA > social media

social media

Just when you thought social media couldn’t become any more ubiquitous, livestreaming app Periscope has burst onto the scene.

Since its acquisition by Twitter in March for a rumored $100 million, Periscope’s been getting comfortable at the round table of social media kings. After lots of looking, testing and listening, it’s proving to have the potential to bring new opportunities and challenges for the business world.

So, how does it work?

Periscope is simple. It has 4 main areas:

1. Camera

This allows you to broadcast to the wider public. All you do is fill in the title that asks, “What are you seeing now?” and hit the Start Broadcast button. You have the option to make it private and broadcast to select followers, as well as send a notification to your Twitter feed. Your recorded video will be able to be viewed for 24 hours following its broadcast, but you can delete it with a simple swipe.

2. Following

This page shows you the stream of anyone you’re following when they go live. You can be notified when they start livestreaming, and with a simple click, you’ll be watching the world through their eyes (or rather, the eyes of their phone).

3. Global

This page shows you the current streams of users around the world. All you see is the title of their stream and the number of viewers currently tuned in.

4. People

As Periscope is synced in with Twitter, this page shows you a list of the people you’re following on Twitter and allows you the option to follow them on Periscope.

What about when you’re watching a stream?

You’ll see the world through the user’s front or back-facing camera and have the ability to typecomments and see everyone else’s comments. The number of viewers is indicated at the bottom and if you touch the screen, it’s the equivalent of giving them ‘likes’ as little hearts are displayed.

Periscope allows you to see into the un-edited and un-filtered lives of anyone around the world, watch as breaking news unfolds and get a front row seat to unique events; all from a live, first- person perspective. For example, you could sit next to a news anchor as he does his live news broadcast, jump on a tourist’s helicopter as it flies over your favourite city, take a tour of a foreign neighbourhood with a local, dance in the throngs of a street festival, or see your favourite musician jam away from their rehearsal studio or packed-full arena

Game-changing for business?

The difference between Periscope and everything that’s come before, is the unprecedented ability for the consumer to become the producer. It gives real backbone to the loosely-used term, ‘Prosumer’. Viewers on Periscope can interact with live content and quite often direct its outcome.

Breaking news and coverage will now be brought to us instantly as we have the option to watch as events unfold by tapping into the viewpoints of multiple Periscope’s livestreams, offering unparalleled first-person perspectives of those caught up in the action or event. In a way, the traditional producers of news – the broadcasters, reporters, and cameramen – are suddenly thrown into the consumer’s seat. It’s a complete role-reversal.

The opportunities that Periscope offers to businesses are extraordinary.

Imagine livestreaming a view of the coffee line at your café to give potential customers an idea of the waiting time, or holding real-time Q&A sessions with your designers, developers, strategists or customer care teams. You can conduct live surveys and tours of your offices and production sites, or stream product launches and give demonstrations of products in development.

We’ve all used Skype, FaceTime and Google Hangouts, but the ability to connect directly to a wider audience in real-time in this manner is unprecedented and will revolutionise the way we engage with our communities on a global stage.

Lingering Questions

There’s two key areas of contention being thrown around in the Periscope hubbub:

1. Privacy

Your Periscope broadcast will be broadcast to the public unless you choose the privacy option. Anything you film will therefore be broadcast to the public, which raises issues concerning the privacy of you and others. It will take some time before a Periscope ‘etiquette’ is established, and a whole other range of questions will be raised when it comes to the issue of consent and privacy laws.

Further, Periscope’s privacy policy says it will “use and store information about your location” or “infer your location based on information from your device” and they reserve the right to “share your precise location with your video”. Similarly, your video contains a host of data derived from sights, sounds, location and chat log that Periscope (and Twitter) have the right to collect and share with third parties. Of course, you’ll be familiar with all the other anxieties surrounding use of our data, and this could add weight to the arguments of the naysayers.

2. Piracy

Periscope poses a huge threat to ticketed and pay-per-view events. A lot of events already impose a ban on mobile phone images and recording, but Periscope is navigating unchartered territory, as evidenced during the recent Mayweather vs. Pacquiao match, where Periscope received 66 ‘takedown’ notices for breach of copyright (because who wants to pay $100 to watch the fight with pay-per-view?).

Responding to accusations that the platform is a “vehicle for pirating content” Periscope co-founder Kayvon Beykpour says that within a few minutes, they took down around half the streams that violated copyright and the other half had already finished broadcasting.

He also notes the necessity to strengthen their tools for monitoring and managing content that could be breaching copyright: “The DMCA process mandates that you should respond to these within 24 hours, which obviously isn’t relevant in a real-time setting. Obviously there are tools that should exist and can exist, with a lot of time development to handle this stuff in real-time, and we’re genuinely interested in working with partners on figuring that out… it’s new territory”.

What’s next?

Periscope is a vehicle for exploration, discovery, connectivity and (acceptable) voyeurism. Judging by consumer reviews, it’s already leaps and bounds ahead of its direct competitor, Meerkat, due to its additional features, usability, and seamless integration with Twitter.

Got a spare moment? Whip out Periscope and see a man in Turkey train his dog to flip, or take in the view out the window of a bus on a rainy day in Dublin. Catch the rodeo in Texas from a front- row seat, or relax on the still waters of a lake on a fishing trip in New Zealand. Why not hold a live Q&A with one of your influencers, lead product developers, or devoted customers? The possibilities are endless.

Have you thought about the ways that Periscope could revolutionise your business? Let us know in the comments.

Anna Craven is a Digital Content Coordinator for Social Media Week Sydney, and an Assistant Account Coordinator at Rinsed. You can follow Anna on twitter @AnnaCraven1‏

Photo credit: Anthony Quintano

These days a good business also has to be a media production business as well. A social media strategy should be essential to all businesses and with media rich channels like YouTube, you can become a celebrity in your niche.

A classic example of this is Melissa Maker from Clean My Space. Melissa is a cleaner. She cleans houses. However she has leveraged the power of YouTube to become a celebrity in the cleaning space.

So much so, that she is now making more money from speaking engagements and advertising than from actually cleaning. It’s never been easier to build an impressive presence in your niche.

Here’s how to do it:

1. Know you niche

For Melissa, it was home cleaning. What’s your niche? Identify what your niche is. What can you comment on and what can you provide plenty of helpful advice about? Generally it will be what you are currently paid to do.

2. Select a channel for your message

Melissa chose YouTube. This is ideal for such a visually relevant topic as demonstrating how to clean. If it’s visual then YouTube makes sense. You could also incorporate Pinterest or Instagram. If you are explaining details or interviewing experts then a Podcast might be the ideal medium.

Whatever channel you use, make sure it all leads back to your website. This is your home base for all your media content. So use these available social media channels but also capture email addresses and bring them back to your website for more content.

3. Create useful, valuable content

This is the step that ensures your content will be shared and re-shared. It has to be useful for the audience. The trick in all this is to not to chase sales; it is to position yourself as the expert in your field. By doing it this way, you will attract higher quality sales than you’ve had in the past. People will see you as the ideal provider of the service or product.

Some people worry about what they can create content about but if you are already being paid for a service then you do have valuable knowledge and expertise. The trick here is to break it down to bite-size pieces for your audience to consume regularly.

4. Deliver it regularly and consistently

People like people they can trust. Deliver your content at a regular time each day, week, fortnight, month – whatever suits you. Just stick to it and maintain it. Melissa Maker sends out a new YouTube video every Saturday at midday. People know to expect it and it is delivered. They trust her and know they can rely on her. This regularity of content helps build your subscribers. They know to expect your content and by doing it regularly the word will spread and your numbers will grow.

5. Spread the word

Winking at someone in the dark is the same as creating content that no one sees. You know what you are doing, but no one else does. Once you have created the content you need to share it. You need to Tweet it, post it on LinkedIn, share it on Facebook, email it. Collaborate with people who have the same audience to ensure more people see it.
People will respect the fact that you are staking a claim to a niche and putting your name to it.

If you follow this process you will build your brand, your credibility and eventually be seen as a star in your niche. The key here is being prolific. Stick to a strategy and keep generating content. It won’t happen overnight. This is a year long strategy at least. The more regularly you create content the quicker the result will be. It could take a year though. But don’t let that put you off – the best time to plant a tree is 20 years ago. The second best time to plant one is today. So start now.

Geoff Anderson is owner of Sonic Sight, a corporate video production company. He presents on using video in business and is the author the Amazon Bestseller “Shoot Me Now – Making videos to boost business”. To find out more about Geoff and to learn about the 5 Mistakes to avoid when making videos, visit www.sonicsight.com.au or visit www.geoffanderson.com.au
Source

What you post on Facebook, Twitter, Instagram, Snapchat – you may regard as interesting, helpful, witty, humorous, insightful or an honestly held opinion. Your employer may regard it as vandalism, graffiti, damaging to their brand and grounds for dismissal.

The 25^th of April is a special day in Australian history – Australians generally turn their thoughts to the events of that date in 1915 during World War 1, and subsequent fallen soldiers.

On that date in 2015, a reporter with an Australian broadcaster sent 5 tweets, dismissing the reverence of the date, and subsequently lost his job.[1]

What happened? Why did this impact on the reporter’s position?

The reporter’s employment in this case is governed by a workplace social media policy and code of conduct. These codes and policies generally state that employees must be positive representatives of the employer, essentially not to bring the employer’s brand into disrepute. Being in the public eye as a television journalist there is an expectation, be it reasonable or not, that their public behaviour is of a high standard. Social media is perceived as an authority for information by some and a user of some celebrity is definitely influential.

In the 1997 film Liar Liar, Jim Carey’s character Fletcher Reede can’t lie for 24 hours due to his son’s birthday wish. The antics of the lawyer character are hilarious, but the reality is today, if on social media, he’d likely be dismissed.

Miranda: Well, what do you think of him?

Fletcher: He’s a pedantic, pontificating, pretentious bastard, a belligerent old fart, a worthless steaming pile of cow dung, figuratively speaking.

Mr. Allen: That’s the funniest damn thing I’ve ever heard. You’re a real card, Reede. I love a good roast!

You are probably familiar with Twitter bios which state: “views expressed are my own and not my employer”, “opinions my own”, “all views are mine”, or words to that effect. Journalists in particular have some sort of disclaimer in their bios. However, these words really do nothing to protect you from your employer’s social media policy or code of conduct – indeed, you can be dismissed if you share something that may be deemed as inappropriate.

What does this have to do with you, you’re thinking. This isn’t an isolated case. In 2013, Justine Sacco sent one tweet, which was offensive when read without the intended sarcasm. She then boarded a plane for a long haul flight. She wasn’t in the public eye when she left. She was trending worldwide on Twitter when she landed at her destination. Her employer dismissed her for what it called her “hateful statements”.

If your employer does not have a social media policy, a workplace conduct policy or a code of conduct, your employment contract may have what is termed as a morality clause that could prompt your employer to terminate you for inappropriate behaviour out of work. These types of clauses stipulate acceptable employee behaviour both inside and outside of the workplace. The reason behind them is to limit or prevent direct financial or reputational harm to the employer. Breaching a morality clause, workplace social media policy or workplace conduct policy can result in immediate dismissal. If these clauses are clearly defined in the employment contract, tribunals will uphold the dismissal. In 2011, Fairwork Australia upheld an unfair dismissal claim stemming from the person posting (of an expletive-laden rant) against his work colleagues on Facebook.[2] In that case, the Employee Handbook referred to the requirement that employees be aware that:

“In communicating with other staff…employees should be courteous and polite, maintain a high level of honesty and integrity and present themselves and the business professionally”.[3]

There’s been some rumblings about the journalist’s right to freedom of speech. In my opinion, his right to freedom of speech has not been impacted – freedom of speech does not mean freedom from the repercussions from those utterances.

Social media allows instantaneous and uninhibited communication by anyone who has an account. Twitter’s terms of service state:

You are responsible for your use of the Services, for any content you post to the Services, and for any consequences thereof…You should only provide content that you are comfortable sharing with others under these Terms. What you say on Twitter may be viewed all around the world instantly. You are what you Tweet!

In my previous articles on social media and the law for Leaders in Heels, I have urged you to keep your social media professional and to think before you post. I highly recommend if you have some sort of disclaimer in your Twitter bio, that you lose it. It offers no protection. If you have ‘friended’ work colleagues on Facebook, use Facebook’s privacy settings (audience selector) which allows you to choose who you share posts with.

Social media provides a forum where information can be quickly and efficiently published. It has transformed modern communication. Hundreds of thousands of people log into Twitter or Facebook to read the news, share interesting (and mundane) stories, engage with businesses, market their own expertise and connect with peers. The ordinary person can connect with and participate in the same forum as celebrities, politicians, government departments, brands and news providers. And your employer. So think before you post. The consequences for you could be dire.

Yolanda Floro is Leaders in Heels’ Social Media Editor. She has worked as a media lawyer specialising in the areas of film, television and digital media law. She has a Master of Law, Media and Journalism from UNSW.

[1] Another reporter from the same broadcaster has since posted a link to http://theconversation.com/anzacs-behaving-badly-scott-mcintyre-and-contested-history-40955 on their personal Facebook page, and has also been dismissed. We understand legal action against the employer is pending in both cases.

[2] https://www.fwc.gov.au/documents/decisionssigned/html/2011fwa5311.htm

[3] Mr Damian O’Keefe v Williams Muir’s Pty Limited T/A troy Williams The Good Guys (U2010/887) [2011] FWA 5311 [40].

This is the third post in our January tech series, “Things to ask your…” . Catch up on the previous two: Three things to ask… Your software developer and Four things to ask… Your website developer!

This week, we’ve turned our attention to social media. After all, it’s where you grow a community around your service or product, engage with your customers and potential customers, and build brand loyalty. I sat down with Shonay Shaw, who works as a social media manager, to find out the four key questions you should be asking a potential social media manager.

What are the key audiences of different social media sites?

Not all social media sites are created equal. Different sites serve different purposes and attract different audiences. It is important that the person looking after your social media strategy has a good understanding of how social media sites vary, and also a thorough understanding of your organisation’s needs and target market. This way, they can assess which sites will be worth investing in and focusing on.

How do you plan on using social media to engage with customers or clients long-term?

Using social media successfully for a business is very different to using social media for personal fun. A good social manager should be able to understand how social media fits into your business. They will also have a long-term strategy around keeping existing customers or clients engaged while drawing in new ones from areas you haven’t tapped into yet.

In addition, how does the social media manager see the platform as a tool for communicating with your clients? Is it the main point of entry to your site or initial source of updates? Does it serve a help desk function? Ensuring you’re aligned on all these points will make for a good relationship.

What are the latest features of [Social Media Platform]?

Social media is constantly changing and evolving all the time. Features change. Search and display algorithms change. It’s important that your social media manager is up-to-date with the latest trends, features, updates and new sites so that your social media presence continues to work for you. Do some research beforehand, find out about the newest features that have been released on your original platform(s) of choice, and check if the candidate knows of them.

Chances are if they don’t have a clue about most of the major platforms, they won’t be able to make full use of all the platforms can offer. It may even harm your online presence if they’re not aware when big changes come in, especially the ones made behind the scenes.

Do you create content?

The creation and distribution of valuable content is one of the most powerful social media strategies an organisation can use. Quotes and images with your company’s logo that can be easily shared, tweeted or pinned can be a big boost in getting your brand recognised. Leading images, thought-provoking posts, infographics and even well-designed guides within your company’s area of expertise are also a big plus.

A social media manager who is able to manage a content strategy, as well as author or source original content, is invaluable.

Featured image: thewooj [50mm]

Do you have any other questions we should be asking potential social media managers? Let us know in the comments!

Public relations and social media are central to becoming a well-recognised expert, but the challenge facing many entrepreneurs is figuring out how to make PR work for them.

Every person, brand and organisation has stories to tell that captivate audiences and resonate with people — that’s the very essence of PR. But the trick is to figure out what your story is, how you can share it with others, and how you use it to boost your profile as a thought leader. It’s a challenge, and one that I am very familiar with as an entrepreneur.

Stepping into the world of PR doesn’t have to be overwhelming, and I have narrowed the path to PR and social media success to five simple steps. I call it the Unknown to Expert 5 Star System. It’s a system that I have created from 20 years experience, and one that I can honestly say does work.

By following these five steps, you will be equipped with the tools to boost your profile, become a recognised expert and start opening doors to new opportunities. Like any successful strategy, you only get out what you put in. It takes patience, practice and focus to succeed, but by following the five stages outlined below, success is within reach.

1. Figure out the Why

The key is to be transparent and genuine, and really believe in yourselfFirst things first; in order to become a recognised expert, you need to determine the message you want to convey to the media. The trick is to figure out what your story is and try and see it through the eyes of the media.

Anything from an innovation, new book, or childhood memory has new potential if it’s packaged correctly, but it’s crucial to deliver a story that is compelling enough to hit the newsstands.

Secondly, you need to ask yourself why you are looking to build your profile as an expert. If it’s purely promotional, you will struggle to develop emotional connections with people.

The key is to be transparent and genuine, and really believe in yourself. People will only consider you as an expert if you believe in yourself.

2. Set the Stage

What do you want your audience to hear and remember?After determining what you want to achieve from PR, the next stage is to define your personal brand. Personal branding is central to how people perceive you, so it’s important to pick your niche and stick to it to avoid confusing your audience.

Developing an elevator statement or pitch is an important part of personal branding that clearly explains your role as a thought leader. Not only are they an effective way of making great first impressions, but they can also lead to new business and customers.

Once you’ve figured out how to wow people with your introduction, the next step is to figure out what your key messages are. What do you want your audience to hear and remember? It’s also important to craft yourself a winning biography that sells yourself to your target audience, the media and conference organisers.

Finally, figure out who your target audience is. This will vary depending on your profession, but it’s important to define your audience from the beginning and keep it in mind while you progress through the five stages of the Unknown to Expert 5 Star System.

catriona-pollard-article

3. Turn on the Spotlight

A good tip is to follow up with everyone you meet and keep in touch.At stage three, you’re starting to shine. You’ve done your planning and it’s now time to illuminate your role as an expert and thought leader.

The first step is to create a personal website where you can promote yourself. A great website will not only increase your exposure online, but you will also gain more control over your online identity.

Blogging is another great tool to increase your profile and allow you to connect with your audience in an engaging way. Blogging takes time and effort, so be sure to do your research and consider your audience before taking to the keyboard. The key is to write often, and write well.

Another step to becoming a recognised expert is to network and build relationships with your audiences. Attend functions, connect with local businesses and make yourself known to anyone who’s interested. A good tip is to follow up with everyone you meet and keep in touch.

One of the most effective (and arguably most nerve-wracking) ways to boost your profile is to take to the stage. By raising your profile as a valued speaker for events, you will improve your credibility, create new opportunities and step closer to gaining that expert status. When researching potential speaking opportunities, consider where your target audiences are and what they are interested in.

4. Use the Media to Shine the Light

Interesting story angles may never see the light of day without a well crafted media releaseBy star 4, your role as an expert will start to take shape. By this stage, you will start to use the media to share your expertise and reach the people that will influence your success.

Approaching journalists can be a daunting task, but the best way to get your story out there is to shape it in a way that’s attractive to the media. Journalists often only pick up stories which they consider to be newsworthy, so it’s worth taking the time to create a great angle. Creating strong relationships with journalists, knowing the publications your pitching to, and sending it to the right inbox is also worthwhile.

Interesting story angles may never see the light of day without a well crafted media release. The key is to keep your target audience in mind, make it newsworthy and concise, and keep it simple.

One of the best ways to catch the media’s interest is to come up with a story angle which is relevant and engaging to their media outlet, but it has to be delivered to the right person at the right time. However you pitch your media release, follow up with the journalist or editor within the first 3-5 days so they keep it front of mind.

TEDx-7

5. Own The Light

your objectives will help you to figure out which portals… will help you to achieve the best resultsThe final stage of the transformation from unknown to expert is to step into the social media spotlight. Social media is a critical step in developing your profile as a thought leader, and it’s an essential tool that allows you to communicate directly with your audience.

Before jumping into the deep end, take a moment to think about your goals and what you want to achieve from social media. Having a goal will help you to determine which platforms will be the most effective for boosting your profile, and to manage your time online.

Facebook, Twitter, YouTube and LinkedIn are the most popular social media sites, but your objectives will help you to figure out which portals (whether it’s one or all of them) will help you to achieve the best results. The key is to keep it simple and engaging, and to post often. That way, you will stay connected with your followers, keep them interested, and open doors to new opportunities.

So there you have it; you have progressed from unknown to expert in just five steps. Congratulations! However, it’s not the end, it’s just the beginning.

The Unknown to Expert 5 Star System illuminates your path to success, but it’s a path that is ongoing. In fact, it never ends because success is a continuous cycle. Bios, media releases and speaking topics change over time and take a different shape as you evolve as an expert.

But by finishing the Unknown to Expert 5 Star System, you are illuminated and you are truly a known expert.

Featured image: tinto

About the author
Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field. www.UnknownToExpert.com

Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business.

The advent of social media has given every person with an account a voice. It has allowed the ordinary person to publicise any perceived discrimination. But like the metaphorical double-edged sword, social media can also be a weapon of mass destruction.

Just recently a café in a Brisbane bayside suburb made headlines after a request by a reporter to the small business owner to put on some lipstick or not be in the picture promoting her business. The business owner vented her displeasure on her business Facebook page, and then social media took it to the next level turning on the reporter and newspaper. This was just after another café posted ‘housekeeping rules’ about their expectations of child patrons on the NSW central coast.

And further up the Hunter Valley a burger restaurant mocked a vegan customer on Facebook and all hell broke loose (socially speaking).

Back in 1995, an episode of the classic TV sitcom Seinfeld addressed the quirks of a small business owner who specialised in soup. The small business owner had precise requirements for ordering and taking the soup.

Jerry: “The guy who runs the place is a little temperamental, especially about the ordering procedure.”

Elaine: “Why? What happens if you don’t order right?”

Jerry: “He yells and you don’t get your soup.”

When not followed correctly, the business owner would yell “No Soup For You!” and threw the customer out. Now imagine how that would have played out in today’s culture of social media shaming.

With most small business owners running their own social media accounts, this puts you in direct contact with your customers. Your business Facebook page allows you to develop and write messages for your customer base about situations or issues but you need to consider how these will be perceived by your customers, their contacts and even the media.

Social media users and the media outlets that picked up the stories above expressed different levels of outrage and sympathy – but what impact does this type of behaviour by business owners have on their business? The Hunter Valley burger restaurant received death threats when the business owner’s personal mobile phone number was posted on a page set up in response to the initial post.

When there is a great deal of publicity surrounding a business page like the examples above, social media users anywhere can post an opinion. Which often include negative reactions. How a business owner reacts to these opinions is important.

So what lessons can you take from their experiences?

1. Don’t post on your business page when angry

Very important! Engaging with backlash needs to be thoughtful so don’t provoke the social media beast. Take a deep breath. Have a glass of wine or hit the gym. Write your rant on a piece of paper then burn it! You are not sharing your problems with a small group of friends, you are essentially shouting into a global microphone. Having a post go viral for the wrong reasons can be a social media disaster, rather than a boon to business.

2. Don’t allow your business Facebook page to be hijacked.

You should calmly reiterate your message to focus on the issue. To emphasise the stance on child patrons, the business owner pointed out to casual readers that her business was based in a commercial/industrial area and not a mall, with business hours reflecting that.

3. Control the information on your page

False information on the Internet can be difficult to dispel (… if it’s on the internet is must be true). You hold the power.

4. Champion your business

The Hunter Valley burger café had an existing larrikin tone to all their posts – they reiterated their stance and took action against the hate page created to harm their business by engaging lawyers to send a cease and desist letter. When they realised things were getting out of hand on their own page, they posted a notice calling for a stop to it.

5. Don’t delete the post, comments or page

Unless they are malicious or go against the Facebook code of conduct then leave them there. Critics in your audience will see it as proof that they were right if you delete them. Call out those posting vitriol and respond rationally and keep it civil – this is your business.

5. Monitor the posts

Plenty of people sympathised with the small business owner who was asked to put on some lipstick – however comments directed at the journalist were plainly inappropriate. Monitoring the social media reaction allows the business owner to educate any reader about their stance.

6. Thank your audience for their support

It is important to keep your customers on side and thank them for their support but also underline that personal attacks of any form are not acceptable on your business page. This highlights an ethical stance that you should embrace – and practice.

Remember, your business Facebook page is advertising your business. You may double or triple your likes, but it needs to be sustainable and for the right reasons.

Do you know what happened to the business owner in the Seinfeld episode?

Elaine gets the upper hand and says to him, “You’re through. Pack it up. No more soup for you. NEXT!”

It’s in your best interest to have positive effects in moving your business forward. Keep your social media professional. A good rule of thumb is to think – would I sign off on this statement on my marketing materials?

Have you ever been in a similar situation? Tell us in the comments how you dealt with it.

Yolanda Floro is Leaders in Heels’ Social Media Editor and currently completing her Masters in Law, Media and Journalism studies, focusing on New Media.

Photo credit: Jeff Cutler

Best Sellers

By Category

Career

Business

Lifestyle+Mindset

Resources